Paniolo Bucking Company LLC
Honoring Heritage. Fueling Performance
Ride Hard, Live Pono
At Paniolo Bucking Company LLC, we are rooted in the rugged traditions of the American cowboy and the proud legacy of the Hawaiian Paniolo. Founded by a Native American Marine Corps veteran, we combine grit, discipline, and a deep cultural heritage to develop world-class bucking bulls competing on the PBR and PRCA circuits. Our passion goes beyond the arena — we cultivate community, support rodeo athletes, and bring authentic Western-Hawaiian culture to life.
From our partnerships with premier livestock producers like Phenom Genetics to our proprietary product innovations, Paniolo Bucking Company is more than a business—it’s a mission to preserve legacy, empower youth, and uplift veterans. We ride hard and live pono, embodying the spirit of resilience, pride, and honor in everything we do.
What We Offer
Paniolo Bucking Company offers a comprehensive suite of services and products designed to elevate the rodeo experience and Western lifestyle:
Elite Bull Ownership &
Co-Ownership
We own and co-own top-tier bucking bulls, including the renowned Lapua and Badger, actively competing in premier rodeo events nationwide.
Rodeo Athlete Sponsorship & Brand Support
Supporting steer wrestlers, bull riders, and more, we partner with athletes to build their brands and advance their careers.
Western Lifestyle
Merchandise
Shop authentic hats, shirts, gloves, and gear inspired by the fusion of Hawaiian and Western rodeo culture.
Livestock Partnerships & Product Innovation
Collaborating with Phenom Genetics, we bring premium livestock to the arena while developing proprietary rodeo gear like ShakaGrip and ManaGrip gloves, energy drinks (Holo Charge), boots, and spurs.
What Sets Us Apart
Our unique blend of cultural heritage, veteran leadership, and innovation defines Paniolo Bucking Company:
Built on Marine Corps values of discipline, integrity, and legacy
Founded by a Native American Marine Corps veteran with deep ties to Hawaiʻi, Texas, and Florida
One of the only veteran-owned bucking bull companies competing in both PRCA and PBR circuits
Exclusive merchandising rights for elite bulls Lapua and Badger through strategic livestock partnerships
Authentic fusion of Western rodeo and Hawaiian Paniolo culture, living by our motto: “Ride Hard, Live Pono”
Proprietary product lines for rodeo athletes, including custom grip gloves and high-performance energy drinks
Commitment to community with the upcoming Paniolo Legacy Foundation supporting youth and veterans
Contact Us Today!
We’d love to hear from you! Whether you’re interested in partnerships, merchandise, or learning more about our mission:
- Email: levihodges@paniolobucking.com
- Phone: (808) 699-1630
- Hours (HST):
Monday–Friday: 8:00 AM – 5:00 PM
Saturday: 9:00 AM – 1:00 PM
Sunday: Closed
